Star Outdoor – Website Redesign Case Study

Watch the video below to see how a Website Redesign by Synchromedia Group in Brisbane helped Star Outdoor significantly increase its online presence.

Mark Star, Owner and Managing Director, Star Outdoor Brisbane.

Star Outdoor, located in Brisbane, began over 15 years ago and has since grown into a leading business providing promotional marquees, cafe umbrellas, feather flags, media walls, and so much more. Using innovative dye sublimation printing techniques has allowed Star Outdoor to help thousands of other businesses throughout Australia amplify their brand, promote their passion and protect their community. Some of their biggest clients have included McDonald’s, Ray White, Golf Australia, Schools and sporting events like the Big Bash.

Star Outdoor has always had a website since starting their business but realised it wasn’t particularly effective, looked quite cluttered and didn’t tell the Star Outdoor story very well.

Star Outdoor tasked SMG to design a new website for them – one that told their story and generated enquiries and sales. SMG designed a website that was clear, concise, informative and interactive – allowing customers to upload artwork and content directly from the website.

The initial increase in traffic after the website redesign was launched was 25%. At the time of filming, Star Outdoor found they had more people clicking through their Contact Us page in the previous two months than over the previous 5 years. Clicks through to the contact page increased by 2000 %. No, that’s not a typo and is quite a change!

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Mark Star, Managing Director of Star Outdoor, commented that working with SMG was great because they brought us back to earth, explaining that sometimes less is more and that having all the widgets doesn’t necessarily drive enquiries.

He also commented that they found the website design platform as an online communication tool during the design process very useful, allowing images and content for review to be easily uploaded and then tweaked by SMG.

Not mentioned in the video, but essential to the success of the new website, was that SMG used SEO best practices when designing the website and then created keyword-rich SEO content and conversion opportunities, continuing to add new content and refine the design over the initial months after launch.

If you watched the video all the way to the end, you will have heard Star Outdoor’s Special Offer for SMG clients: If you are interested in having products designed by Star Outdoor, Contact Star Outdoor and mention this video on SMG’s website, and we will do your artwork free of charge. WIN, WIN!

If you need a new website designed or you feel your website needs a makeover, please Contact Us. Our team will work with you to understand your goals and position in the Internet Marketplace before developing an Online Marketing Strategy for your business.