Driving Growth In Your Online Business
Website Marketing, also known as online marketing or internet marketing, is the process of promoting a website and its content to attract visitors, engage with the target audience, and achieve specific business goals. Website Marketing encompasses various strategies and tactics to drive traffic, increase visibility, and convert visitors into customers or leads.
There is no point in having a website that looks pretty if no one sees it, and it doesn’t generate business for you!
Website Marketing Growth Plans
For new websites, planning for a Website Marketing campaign starts before the website construction gets underway. Before any website build commences, SMG conducts extensive research to understand where your business is positioned in the marketplace.
SMG offers consultancy services to large businesses or corporations who often have their own resources but need help identifying and planning the most effective Website Marketing strategies for their organisation.
Search Engine Optimisation, also known as SEO, is key to any website marketing campaign. The strategy behind Search Engine Optimisation is to get your website listed higher on search engine results for targeted keywords and phrases related to your business.
AdWords & Paid Advertising
The good thing about this form of advertising is Google only charges you if someone clicks on your ad and visits your site. This means you are only paying for qualified visitors to your site.
Email marketing campaigns are a tried and tested marketing strategy that helps convert potential customers into a sale. Electronic Direct mail is often an underrated tool that can serve as an adjunct to your website marketing campaign to nurture existing clients and promote to new market segments.
Social Media is an extension of your Website Marketing Plan. Creating great up-to-date photos and videos for your feeds is vital to the social media plan. The most crucial metric when tracking social media effectiveness is the interaction of the visitors with the posts. We find the more you can tell local stories, the more interaction you will have with your posts.