Result driven website design for online business growth.
Website Design is a vital component of any online marketing strategy, especially as more and more businesses understand the power of the internet and aim to leverage the growth of their business through online leads and conversions.
Brisbane-based website marketing specialist, Synchromedia Group, has a proven record in Website Design and Website Marketing. We understand creating a website is about so much more than designing a website that looks nice. While your website must have the right look and feel and be consistent with your branding, getting results, generating leads and conversions for your business is much more critical.
View some of our recent Website Designs below or visit Our Work for more examples ranging from simple brochure-style websites to full E-Commerce Websites.
Best practice in Website Design requires that your website is designed with future growth in mind, creating a functional framework that provides a user-friendly interface that can be updated regularly with targeted conversion strategies.
Your website is an evolving tool for your business. It needs to change and grow as your business grows. A design effective 2-3 years ago may not be the right approach in today’s market, especially if your competitors are more proactive. Synchromedia understands that your website needs to contain content that attracts visitors to your website. Once they get there, your website needs to create an excellent first impression. If you’re not sending the right message to potential customers in the first split second they view your website, you could lose potential enquiries or sales. It’s also crucial that your website is easy to use so that your users can easily find the information they’re looking for. Ultimately, you want to convert the traffic to your website into an inquiry. SMG designs websites with conversion strategies as the key driver behind all design decisions.
When clients ask for a Website Design, they will either need a new one designed from scratch or their existing website updated. Underpinning any website design is the importance of setting clear objectives. Synchromedia will work with you to understand how your business is positioned in the market and the goals you wish to achieve. We will also conduct research and competitor analysis to ensure your website is designed to allow for future optimisation and conversion strategies within a responsive and functional framework.
With the right approach, our team of Web Designers in Brisbane will help you attract qualified visitors to your website, communicate your message to your target audience and convert them to actual enquiries, sales or prospects for your business.
Through our Website Marketing Growth Plans, SMG offers you a complete solution incorporating research, Competitor Analysis, a Website Audit of your current website if you have one, a new Website Design or updates, Search Engine Optimisation to improve rankings and various other conversion and marketing strategies we identify as most suitable for your business. As a convenience to our clients, we also offer Domain Registration, Domain Management, and Website Hosting, allowing you to keep everything in one place.
Websites can be commissioned as a stand-alone product, combined with a Website Care Package or included in a Website Growth Plan.
Reflecting our understanding of the evolving nature of your website and the need for ongoing promotion, if you opt for either a Silver Website Care Package or a Gold Website Care Package, a Standard Website Design or Website Redesign is included as part of your total investment. Payments are spread out over three years. This means you avoid the upfront cost of a Website Design, effectively providing you with a FREE WEBSITE once every three years. It’s a bit like a buy now, pay later option and keeps your website fresh and current in an ever-changing market.
A Website Design is also included with our Website Marketing Growth Plans. Growth Plans provide a complete solution for our clients, from the research and design phase to the launch and marketing phase. SMG will work with you to understand your goals and position in the market before developing a customised solution. Once again, your investment will be spread out over monthly payments.
When working on a Website Design, our clients often ask us about the following:
- Website Audits
- Mobile Phone Website Design
- e-Commerce Website Design
- WooCommerce Website Design
- WordPress Website Design
- Website Development and Website Redesign
Some questions we are often asked include:
How much does it cost to design a website in Brisbane?
That’s a tricky question, as the cost to design a website in Brisbane or anywhere else depends on the project’s scope and what you want to achieve. The best thing you can do to determine the cost of designing your website is to get a quote. Website Design can either be billed as an upfront cost which includes the actual website build, or as a monthly fee which includes the website build and ongoing website marketing. Basic brochure style websites typically cost less than $5,000 upfront, excluding marketing. E-Commerce websites generally fall in the range of $7,500 – $20.000, excluding marketing. Obviously, there are many other possibilities, so getting a quote is the best way to determine how much you need to budget.
The best outcomes are achieved with a combined website build and marketing approach over 12 months, followed by Care Packages, ongoing Website Marketing or a combination of both. For medium-sized businesses, you may expect your investment to fall in the range of two to five thousand per month, including the initial Website Build, Website Hosting and Website Marketing. This is a surprisingly lower investment than many business owners realise, especially given the potential return.
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Can I design my own website?
Yes, you absolutely can, especially if you are a little tech-savvy. Designing your own website can work while your business is in the infancy stages. Additionally, many website templates are available online and through platforms like Wix that offer free Website Design templates as long as you commit to their hosting. This is fine for very small businesses who just want to post information they can direct their clients to through other forms of advertising, e.g. to post contact details, maps, etc. Hobby businesses or individuals wanting to share information may also find platforms like Wix helpful.
However, problems arise as your business grows and you find your website isn’t working well for you. Self-designed websites are especially problematic for Search Engine Optimisation and generally don’t rank well, severely limiting your website’s growth potential.
We recommend you invest a little more from the outset to ensure you have complete ownership of your website and have your website designed using a content management system such as WordPress, which provides the functionality and flexibility you need as your business grows. Professional website design ensures your website can grow with you, attracting new leads and maximising conversions. For professional web design in Brisbane, look no further than SMG.
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What are the main benefits of professional website design?
Professional Website Design offers numerous benefits that can positively impact your online presence, user experience, and overall business success.
Here are some of the main benefits of investing in professional Website Design:
- First Impression and Brand Perception
- Enhance User Experience
- Adaptivity and Responsiveness
- Search Engine Optimisation Best Practices
- Faster Loading Speed
- Cross-Browser Compatibility
- Scalability and Flexibility
- Unique and Custom Design
- Integration of Advanced Features
- Analytics and Insights
Overall, professional Website Design helps you establish a strong online presence, attract and retain visitors, improve conversion rates, and achieve your business goals effectively. It’s a crucial investment for any business looking to succeed in the digital age.
Which web development companies in Brisbane have the best reputation?
Synchromedia Group, also known as SMG, is a trusted web development company in Brisbane, specialising in designing and promoting websites with the underpinning focus of lead generation and website conversions. SMG has been in the website development industry for over 20 years, rare in this rapidly changing sector. It has become a trusted Website Marketing expert for thousands of businesses in Brisbane, extending its reach throughout Australia and the global network. SMG also offers customers Website Hosting, Domain Registration and Management as an additional service to its clients.
What is the benefit of website analysis, and how is website analysis done?
Think of website analysis as a website health check. You want to make sure your website is healthy. Sick or sluggish websites don’t perform well, so a website health check is essential to identify any problems.
Website analysis evaluates and examines a website’s performance, user behaviour, and effectiveness in achieving its goals. Website analysis involves using various tools and methodologies to gather data and insights, which can be used to make informed decisions for improving the website’s performance, user experience, and overall success. Benefits of website analysis include identifying strengths and weaknesses, understanding user behaviour, gaining SEO insights, understanding conversion rates and setting competitive benchmarking.
Tools such as Google Analytics help to gather data which is then interpreted by an optimisation specialist, who in turn may recommend optimising various website pages and content. For a complete analysis of your website, Request a Website Audit.
Can website updates and website upgrades improve the performance of my website?
The answer is – possibly! It depends on the foundation we are working with. For example, if your website has been designed using WordPress, updates and upgrades are possible, especially if the website’s navigation has been well thought out in advance.
Website updates that include adding additional keyword-targeted content, such as blogs and articles, can be beneficial in increasing your website’s visibility. Website Upgrades such as WooCommerce are especially beneficial.