Quickly attract qualified leads to your website.
One way to appear at the top of a Google search result is to pay for it.
Pay-per-click (PPC) campaigns are a type of online advertising where advertisers pay a fee each time a user clicks on their ad. This advertising model is used on platforms such as Google Ads, Microsoft Advertising, and social media channels. PPC allows businesses to drive targeted traffic to their websites by strategically placing ads based on user search queries, demographics, and other specific targeting criteria.
How PPC Works:
- Create an Ad: Design an ad that promotes your product or service, including persuasive copy and relevant visuals.
- Target Your Audience: Choose keywords, demographics, and other targeting options to reach the right audience.
- Bid on Keywords: Decide how much you’re willing to pay for each click on your ad.
- Ad Placement: Your ad will appear on search engine results pages (SERPs), websites, or social media platforms when a user searches for your selected keywords or fits your targeting criteria.
- Pay for Clicks: You only pay when a user clicks on your ad and visits your website.
Google allows customers to place an ad for their products or services at the top of a search page when specific keywords that you choose are typed in the search bar. The cost of the clicks and your budget will depend on the competition for the keywords you choose and the goals of the campaign. The good thing about this form of advertising is Google only charges you if someone clicks on your ad and visits your site. This means you are only paying for qualified visitors to your site.
This type of Website Marketing is known as Pay-Per-Click advertising – as the name suggests, you only pay for each click on your website link/URL. Google’s Pay Per Click offering is known as AdWords. An AdWords campaign must be developed and managed through an accredited AdWords specialist. SMG has accredited AdWords specialists who can help you formulate an AdWords campaign and budget.
Ideally AdWords should be a short term strategy while developing a long term SEO strategy for organic ranking growth.