Google has recently been doing some changes to the Google Maps interface and how it is displayed in the search and how you update it. They have even changed the name to Google Business Profile which signals that they are pitching the maps interface more as helping people find the business’s in your local area.
I recently saw Google display the map more prominently than it has before so making sure that your Google Business Profile is up to date is more important than ever.
Not only that but you can now create an ad in the Google Business Profile listings to bring in more customers.
Your Google Business profile can be very powerful. If your website location and information is being shown as prominently as the example above then you are going to get more sales.
There are a few different things that someone can do on your Google Business Profile listings so its very important that you make sure that it is up to date and you are posting on there on a regular basis.
Here are the different things that we find people do on your listing
Get Directions – A lot of people will search for your business and then they will use that listing to get directions to your business
Go to your website – Lots of people will go to your website when they search for your business name or keyword and location
Leave a review – One of the most underrated features of Google Business Profile but an important one. Having great reviews is a great start in getting the people to contact you.
It can be difficult to optimise for the front page listing in Google Business but there are ways that you can do it and it is really worthwhile when you get it right
If you haven’t claimed your Google Business profile or if you need some help to get it working for your business please contact us to discuss your options.