Search Engine Optimisation & Web Marketing

SEO

The purpose of search engine optimisation (SEO) is to get your website listed higher up the search engines for specific key words or phrases.

The higher your ranking when a search is requested, the more likely it is for a prospect to visit your site.

Some of the techniques employed in search engine optimisation include researching key words or phrases and implementing them into website structure, link creation strategies and submission to directories.

Effective search engine optimisation results can usually be achieved by a two tiered search engine optimisation campaign.

First a concentrated effort in optimising your search engine rankings and then an ongoing search engine optimisation campaign to ensure continued performance.

For more information about our SEO packages, please contact us.

Google has recently modified it's way of showing search results with prioritizing Google Places listings. Find out more about Google Places.

Pay Per Click Advertising / Adwords

All major search engines on the Internet have some form of paid advertising which can be cost effective way of getting the 'right' traffic to your website

This means you can pay to have your advertisement appear on the first search page. With pay per click advertising you only pay for the number of actual visitors to your site.

Pay per click advertising is sometimes referred to as sponsored links.

For more information about Adwords and other Pay-per-click advertising models, please contact us.

Website Optimisation

Website optimisation relates to the content and structure of your website.

Before a website is optimised it is first necessary to do a complete analysis of your website and the traffic it is currently attracting.

Research for website optimisation would include research on the number of visitors to your site, their track through the website, most popular pages, conversion ratios, referral sites, which search engines are referring traffic, what search words are getting referrals, what sort of browsers used, time of day trends and exit pages.

After the initial analysis we would interpret the data results and use website optimisation to create a better conversion rate.

The changes may be to components such as contact forms, the look and the feel of the website, changing the way the shopping cart works and navigation. These changes all depend on the needs of each individual business or organisation and the website optimisation strategies identified as being suitable solutions for your business.

At Synchromedia we understand that your business has very specific needs and desired outcomes. In order to achieve those outcomes it may be appropriate for Synchromedia to design an optimisation strategy tailored specifically to your business. We will meet with you to determine the results you are looking for. We will then research, analyse and construct an optimisation strategy that specifically meets the needs of your business.

With careful planning and an ongoing committment to optimising your website, you can be guaranteed of results.

For more information about Website Optimisation, please contact us.

E-mail Marketing

An E-mail newsletter is a very effective way to develop a relationship with your clients and in some cases direct sales results.

Many business fail to keep regular email contact with their clients. Research shows that client retention will be much higher if you communicate with your customers on a regular basis. A regular email is a very effective way to develop customer loyalty. You can correspond with your entire client base very quickly.

Emails are also very flexible. You can change the content to reflect any promotions you may be running, as a tool to educate your clients or even as a stand-alone direct advertising campaign to existing clients.

The results you get from your newsletter campaign will surprise you and provide you with valuable feedback from your customers.

Synchromedia can help you set up your newsletter strategy or manage your entire newsletter marketing campaign for you. We have the solution to suit you needs.

For more information about Email Marketing, please contact us.

Social Media Marketing

Is your business on Facebook?

Facebook, Twitter, Youtube and other social media web sites are becoming a standard part of people's lives.

Call us to help you organise a social media strategy for your business.