Online Marketing For Your Business on The Web
The purpose of search engine optimisation (SEO) is to get your website listed higher up the search engine results for search phrases related to your website.
The higher your ranking when a search is requested, the more likely it is for a prospect to visit your site.
Some of the techniques employed in search engine optimisation include onsite alterations, link building activities and adding unique content over time.
Effective search engine optimisation results can usually be achieved by a two tiered search engine optimisation campaign.
First a concentrated effort in optimising your website to meet particular factors we know that the major search engines require for relevancy/accessibility and then an ongoing content/link building campaign to ensure continued positive performance.
All major search engines on the Internet have some form of paid advertising which can be cost effective way of getting the 'right' traffic to your website
This means you can pay to have your advertisement appear on the first page of search results. With pay per click advertising you only pay for the number of actual visitors to your site who are searching for your product or service.
If your campaigns are not optimised correctly then you may be paying more per click than what's neccessary. We have helped plenty of clients decrease the amount of each click as well as increasing their return on investment.
Our online marketing specialists will work with you on an ongoing basis to create a successful campaign. Learn more about our Adwords optimisation campaigns and other pay-per-click advertising models.
Ready to extend the reach of your business online?
Social media web sites are becoming a standard part of people's lives. Implementing the right social media strategy for your business will provide a good opportunity to attract new customers and keep in touch with existing customers on a daily basis.
Facebook allows potential and existing customers to share your website links with their friends. Messages and updates are delivered straight to their news feed which allows you to keep in touch with them and could also be visible to their friends, extending your potential reach.
Twitter can deliver instant messages directly to your followers. This is a great way to notify your followers of a sale, a new product and more.
Youtube provides a platform for you to post videos and build a subscriber base who will be notified when you add a new video to your channel. It's a good technique to generate more targeted traffic to your website.
Call us on 07 3341 7224 to help you organise a social media marketing strategy for your business.
Receive local targeted traffic straight to your website
For particular searches, Google results include or prioritise Google Places listings which is great way to get additional local visitors to your website. By optimising your local listings page, you may receive a first page listing that puts your website directly in front of local searchers in your area for less cost than traditional search engine optimisation campaigns.
The competition for specific industries and search terms can be fairly fierce for local listings, particularly major cities. We have the experience and expertise to help you beat your competition for local placements on Google Australia.
Dramatically increase the return on investment your website generates
Before a website is optimised it is first necessary to do a complete analysis of your website and the traffic it is currently attracting.
Research includes determining the number of visitors to your site, most popular pages, best/lowest converting pages, referral sites, which search engines are referring traffic, what search words are getting referrals, what sort of browsers used, time of day trends, exit pages and tracking their movements through your website.
After the initial analysis has been completed, we then interpret the data results and suggest/implement specific strategies to help you achieve a higher conversion rate online.
The changes may be to components such as the positioning/appearance of contact forms, the design/stucture of the website, changing the way the shopping cart works, navigation and utilising the space above the fold. We may also recommend split testing which allows you to test different page layout versions to determine which yields the highest conversion rate. These strategies will depend on the needs of each individual, business or organisation.
At Synchromedia we understand that your business has very specific needs and desired outcomes. In order to achieve those outcomes it may be appropriate for Synchromedia to design a conversion optimisation strategy tailored specifically to your business. We will meet with you to determine the goals you're wanting to achieve. We will then research, analyse and construct an optimisation strategy that specifically meets the needs of your business.
With careful planning and an ongoing committment to improving the performance of your website, you can be guaranteed of higher return on investment for your business online.
For more information about website conversion optimisation, please contact us.
An E-mail newsletter is a very effective way to develop a relationship with your clients and in some cases direct sales results.
Many business fail to keep regular email contact with their clients. Research shows that client retention will be much higher if you communicate with your customers on a regular basis. A regular email is a very effective way to develop customer loyalty. You can correspond with your entire client base very quickly.
Emails are also very flexible. You can change the content to reflect any promotions you may be running, as a tool to educate your clients or even as a stand-alone direct advertising campaign to existing clients.
The results you get from your newsletter campaign will surprise you and provide you with valuable feedback from your customers.
Synchromedia can help you set up your newsletter strategy or manage your entire newsletter marketing campaign for you. We have the solution to suit you needs.
For more information about email marketing, please contact us.