Search Engine Optimisation.
The purpose of search engine optimisation is to get your website listed higher up the search engines for specific key words or phrases. The higher your ranking when a search is requested, the more likely it is for a prospect to visit your site. Some of the techniques employed in search engine optimisation include researching key words or phrases and implementing them into website structure, link creation strategies and submission to directories.
Effective search engine optimisation results can usually be achieved by a two tiered search engine optimisation campaign. First a concentrated effort in optimising your search engine rankings and then an ongoing search engine optimisation campaign to ensure continued performance.
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Website Optimisation.
Website optimisation relates to the content and structure of your website.
Before a website is optimised it is first necessary to do a complete analysis of your website and the traffic it is currently attracting. Research for website optimisation would include research on the number of visitors to your site, their track through the website, most popular pages, conversion ratios, referral sites, which search engines are referring traffic, what search words are getting referrals, what sort of browsers used, time of day trends and exit pages.
After the initial analysis we would interpret the data results and use website optimisation to create a better conversion rate. The changes may be to components such as contact forms, the look and the feel of the website, changing the way the shopping cart works and navigation. The changes all depend on the needs of each individual business or organisation and the website optimisation strategies identified as being suitable solutions for your business.
Optimisation Options
Basic Website Optimisation and Search engine submission.
Have our team create a report for you with recommendations on how to optimise your website for your three best keywords. Once you have completed the changes we will resubmit your website to the major search engines. Designed for businesses' that want a one off effort to increase their site exposure to the search engines and result based solutions.
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Bronze Website Optimisation
Designed for businesses that want solutions, which increase their rankings in the major search engines.
Identify 5 keywords that you want us to target for your website and we will help you to increase the ranking of your website for these keywords.
Includes:
• Ranking report for selected Keywords.
• Re-submission to the major search engines
• Advice on the best keywords to choose.
• Addition of 2 inbound links per month to your website.
• Basic changes to text, titles, alt tags and navigation as per our recommendations.
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Silver Website Optimisation
For business's that want to create a more specific online marketing solution. We will work with you to generate a comprehensive list of the most attractive keywords to attract traffic to your website.
Includes:
• Ranking Report for selected keywords.
• Detailed changes to text, titles, alt tags and navigation as per our recommendations.
• Re-submission to the major search engines
• Addition of 5 inbound links per month to your website.
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Gold Website Optimisation
A comprehensive website marketing effort that encompasses advice on both online and offline marketing efforts. We will work with your business to create a powerful online marketing plan that will encompass offline marketing efforts, organic search engine optimisation, paid search engine management, management of an email newsletter, advice on new technologies and trends.
Includes:
• Ranking Report for selected keywords.
• Detailed report on the best keywords to target.
• Recommendations for site modifications that would assist in site optimisation.
• Detailed changes to text, titles, alt tags and navigation as per our recommendations.
• Re-submission to the major search engines
• Addition of 10 inbound links per month to your website.
• Design of email newsletter template.
• Management of email newsletter database and advice on content for your newsletter.
• Management of pay per click search engine listings (Google, Yahoo, Nine MSN etc)
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VIew a SMG SEO Case Study here
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Customised Optimisation Solutions
At Synchromedia we understand that your business has very specific needs and desired outcomes. In order to achieve those outcomes it may be appropriate for Synchromedia to design an optimisation strategy tailored specifically to your business. We will meet with you to determine the results you are looking for. We will then research, analyse and construct an optimisation strategy that specifically meets the needs of your business. With careful planning and an ongoing committment to optimising your website, you can be gauranteed of results.
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